The latest example of Yahoo & Google Compeition yahoo is positioning itself to become more like Google is the company’s possible plan to launch its own streaming video service to compete with Google streaming video service YouTube.
CEO of Yahoo is apparently mulling over the idea of Yahoo building its own streaming video service, according to a report that cites an unnamed source familiar with the plans. The report also said Yahoo is also reaching out to big YouTube creators in hopes of poaching talent away from the world’s top video streaming site.
If that true, the move would not be surprising. Yahoo already tried and failed to purchase streaming video service Dailymotion for an estimated $300 million last year, with the goal of taking on streaming video service YouTube. The company also signed an exclusive Contract to run Saturday Night Live content and recently beefed up its media talent by hiring broadcast super star Katie Couric.
Yahoo always wants to become a bigger player in video, and want to creat a platform for user-generated content is a decent start. No-doubt Company’s video plans have to do with the higher level of ad revenue video ads bring in.
If Yahoo is truely making its own streaming video platform, it will have an opportunity to improve the flaw where Google has failed — specifically, the failure by Google to help its top YouTube creators generate enough revenue to grow as viable businesses.
According to sources, that’s exactly what Yahoo is trying to do in its effort to approach YouTube creators. According to a Report the company is offering incentives like a flashy marketing packages, a larger share of ad revenue on videos, and also the capability to use Yahoo’s ad platform to cut separate advertising Contracts. There’s also the incentive of promoting those YouTube creators’ work on Yahoo’s homepage.
We are reaching out to Yahoo for further information about its plans to launch of a video streaming platform and will update this our blog with any new information.
Ichsan Bahri
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